Join Our Team as a Brand & Marketing Lead at Buenro. We hire remotely across locations within a +/- 3-4 hour timezone difference of CET.
Buenro is reimagining how people experience destination events. We connect event organisers and their attendees to curated private accommodations and hotels, making the stay as memorable as the event itself - while giving organisers a meaningful new revenue stream through our rev-share model.
We're an early-stage, fully remote team of passionate builders, at the beginning of a high-growth phase backed by investment. Our culture is fast-moving, collaborative, and deeply caring about the experiences we create and support - both for our customers and within the team itself.
We're looking for a Brand & Marketing Lead to own how Buenro shows up in the world. This is a rare opportunity to define a brand narrative from the ground up at a company that sits at the intersection of travel, technology, and exclusive live experiences.
You'll bring sharp instincts from consumer-facing subscription or membership businesses, Ideally aligned to social and travel tech, where you understand how brand builds long-term loyalty and how great marketing converts curiosity into committed users. At Buenro, you'll apply that thinking across two distinct audiences: the event organisers who partner with us, and the guests who attend their events
This is a hands-on, high-ownership role. You won't be managing a large team, you'll be the one crafting the brand narrative, building the playbook, and driving execution.
Own and evolve Buenro's brand identity - voice, visual language, positioning - ensuring it resonates with a discerning, experience-led, travel audience.
Develop brand guidelines and ensure consistency across all touchpoints, from product copy to partnerships to social.
Translate a complex, two-sided value proposition into clear, compelling narratives for both event organisers and attendees.
Thread the needle of Buenro's brand narrative between product, social, and IRL.
Build and manage B2C and B2B marketing campaigns that drive awareness and lead generation across digital channels.
Draw on your subscription / membership knowledge and social and travel tech background to design retention-oriented communications - lifecycle emails, newsletters, onboarding flows, re-engagement sequences.
Work closely with the product and leadership teams to ensure marketing is aligned to conversion and growth goals.
Manage content schedules across channels (social, email, website, blog) that builds trust, community, and brand affinity.
Identify and build relationships with brand partners, ambassadors, and event organisers who align with the Buenro positioning.
Capture and tell the stories of real Buenro experiences to fuel organic growth and social proof.
Design and lead IRL marketing activations at the events of our organiser partners.
Set up and own marketing analytics - track what's working, report on KPIs, and iterate quickly.
Bring a test-and-learn mindset to everything, from subject lines to campaign structure.
We care less about a specific job title history and more about the right combination of skills, mindset, and experience. That said, here's what will set you up for success in this role:
3-7 years of brand and marketing experience, with meaningful time spent in a consumer subscription / membership-based business (apps, platforms, or services), ideally in social and travel tech.
A strong understanding of how brand and marketing work together - you don't see them as separate disciplines.
Your a storyteller, you understand a brand should permeate through all touch points of a customer's journey.
You have experience directing creative teams to create content that aligns with your brand world.
You sweat over the little things: the easter eggs, the delights, and the good vibes that create a delightful & memorable brand experience.
You have exceptional taste for design, and no issues articulating how your vision should show up in the world
Hands-on experience with lifecycle marketing and CRM tools (e.g. Braze, Klaviyo, Hubspot, or similar).
Proven ability to build and execute a content strategy across social, email, and owned channels.
Comfortable operating in ambiguity and building from scratch - you can create structure where there isn't any yet.
Strong copywriting ability; you can craft a message that feels premium and cheeky, without being pretentious.
Data-literate - you know how to measure what matters and can translate data into decisions.
A genuine passion for travel, destination events, or premium lifestyle experiences is a real plus.
Experience marketing to both B2C and B2B audiences within the same role or company.
Familiarity with the events, hospitality, or luxury travel sector.
Experience building a brand at a seed or Series A stage startup.
Basic design sensibility and comfort working in tools like Figma or Canva to brief.
We operate as a fully remote company, enabling work-from-home for all team members. We give all team members 25 days of paid time off, an additional paid week off provided by Buenro, participation in our Employee Stock Ownership Plan (ESOP), and access to at-cost accommodations at Buenro's global bases around the world.
Ready to Take the Next Step? If you’re excited about this role, we’d love to meet you! Apply today with your resume and a brief cover letter explaining why you’re the perfect fit for this role.
Intro & Fit Interview with Talent Lead
Interview with CXO
Case study / Assignment
Interview with Product / Commercial
Final Interview with CEO
References and Offer
Buenro is building something genuinely new — and the way we tell that story matters enormously. If you're excited about crafting a brand that resonates with people who care deeply about how they experience the world, we'd love to hear from you.
Buenro is committed to creating an inclusive workplace where everyone feels valued. We encourage applications from people of all backgrounds, cultures, and experiences.